| 2024-03 |
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers |
全球营销科学学报
|
| 2024-00 |
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention |
International Journal of Advertising
|
| 2023-12 |
숏폼 비디오 콘텐츠의 특성이 패션 제품 온라인 구전의도 및 구매의도에 미치는 영향 - Z 세대를 중심으로 - |
한국의류산업학회지
|
| 2023-11 |
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms |
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
|
| 2023-11 |
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type |
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
|
| 2023-11 |
The metaverse experience in luxury brands |
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
|
| 2023-09 |
The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention |
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
|
| 2023-08 |
Contactless marketing management of fashion brands in the digital age |
European Management Journal
|
| 2023-06 |
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries |
Journal of Macromarketing
|
| 2023-05 |
럭셔리 패션 브랜드 가상패션쇼 경험에 대한 탐색적 연구 |
패션 비즈니스
|
| 2023-01 |
Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping |
JOURNAL OF BUSINESS RESEARCH
|
| 2022-12 |
메타버스 플랫폼 기반 지각된 럭셔리 패션 브랜드 경험에 대한 연구 -제페토를 중심으로- |
복식
|
| 2022-11 |
서비스 접점에서 럭셔리 브랜드와 고객과의 상호작용에 관한 탐색적 연구 |
패션 비즈니스
|
| 2022-11 |
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products |
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
|
| 2022-10 |
The Role of Cultural Congruence in the Art Infusion Effect |
Journal of Consumer Psychology
|
| 2022-03 |
Luxury customization and self-authenticity: Implications for consumer wellbeing |
JOURNAL OF BUSINESS RESEARCH
|
| 2022-02 |
지속가능성 매크로 트렌드(Macro trend) 키워드별 지속가능패션 연구동향 - 2017년부터 2021년까지 국내외학회지를 중심으로 - |
한국의류산업학회지
|
| 2022-02 |
럭셔리 패션 브랜드의 지속가능 매크로 트렌드 분석 |
패션 비즈니스
|
| 2022-01 |
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention |
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
|
| 2021-12 |
Consumer wellbeing in Asia: Introduction to the special issue |
JOURNAL OF CONSUMER AFFAIRS
|
| 2021-10 |
Impulsive purchasing and luxury brand loyalty in WeChat Mini Program |
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
|
| 2021-09 |
The influence of consumers’ self-concept and perceived value on sustainable fashion |
Journal of Global Scholars of Marketing Science(마케팅과학연구)
|
| 2021-09 |
In search of the next nexus: A maturing field for fashion research in the digital age |
JOURNAL OF BUSINESS RESEARCH
|
| 2021-08 |
온라인 웹사이트 내에서의 럭셔리 브랜드의 상품 메시지 유형에 따른 구매 의도 연구 |
한국의류산업학회지
|
| 2021-08 |
UGC attributes and effects: implication for luxury brand advertising |
INTERNATIONAL JOURNAL OF ADVERTISING
|
| 2021-07 |
7대 디지털 패션위크의 비교분석 연구 |
패션 비즈니스
|
| 2021-07 |
Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands |
JOURNAL OF BUSINESS RESEARCH
|
| 2021-06 |
Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows |
JOURNAL OF BUSINESS RESEARCH
|
| 2021-06 |
Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index” |
Journal of Global Scholars of Marketing Science(마케팅과학연구)
|
| 2021-06 |
SNS marketing activities as a sustainable competitive advantage and traditional market equity |
JOURNAL OF BUSINESS RESEARCH
|
| 2021-06 |
Digital service innovation, customer engagement, and customer equity in AR marketing |
Journal of Global Scholars of Marketing Science(마케팅과학연구)
|
| 2021-04 |
Digital Signage User Satisfaction Model: The Dual Effect of Technological Complexity |
아시아마케팅저널
|
| 2021-03 |
What fashion startups should know before launching Crowdfunding projects: Focusing on Wadiz reward Crowdfunding |
Journal of Global Fashion Marketing
|
| 2021-02 |
팬덤 동기에 따른 BTS 굿즈 가치와 협업 브랜드 선호도 연구: BTS 팬클럽 ARMY를 대상으로 |
패션 비즈니스
|
| 2021-01 |
Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management |
JOURNAL OF BUSINESS RESEARCH
|
| 2021-01 |
Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta |
Journal of Global Fashion Marketing
|
| 2021-01 |
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets |
JOURNAL OF BUSINESS RESEARCH
|
| 2020-12 |
협력적 패션 소비 플랫폼 연구 |
한국의류산업학회지
|
| 2020-09 |
How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation |
JOURNAL OF BUSINESS RESEARCH
|
| 2020-09 |
Fashioning organics: Wellbeing, sustainability, and status consumption practices |
JOURNAL OF BUSINESS RESEARCH
|
| 2020-09 |
Chatbot e-service and customer satisfaction regarding luxury brands |
JOURNAL OF BUSINESS RESEARCH
|
| 2020-08 |
Luxury brand advertising: theory and practice |
INTERNATIONAL JOURNAL OF ADVERTISING
|
| 2020-08 |
Environmental claims in online video advertising: effects for fast-fashion and luxury brands |
INTERNATIONAL JOURNAL OF ADVERTISING
|
| 2020-01 |
The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture |
Journal of Global Fashion Marketing
|
| 2019-11 |
Corporate sustainability efforts and e-WOM intentions in social platforms |
INTERNATIONAL JOURNAL OF ADVERTISING
|
| 2019-08 |
지속가능 패션 브랜드 광고의 색채와 표현형식이 소비자의 감정과 인식에 미치는 영향- 인스타그램 중심으로- |
한국의류산업학회지
|
| 2019-07 |
Facts, Fantasies, Foundations, Formations, Fights, and Fallouts of Global Consumer Culture: An Introduction to the Special Issue |
INTERNATIONAL MARKETING REVIEW
|
| 2019-06 |
What is a luxury brand? A new definition and review of the literature |
JOURNAL OF BUSINESS RESEARCH
|
| 2019-06 |
Bridging Asia and the world: Global platform for the Interface between marketing and management |
JOURNAL OF BUSINESS RESEARCH
|
| 2019-03 |
Dressing your soul: The role of brand engagement in self-concept |
Mercati e Competitivita
|
| 2018-10 |
Fashion brand green demarketing: Effects on customer attitudes and behavior intentions |
Journal of Global Fashion Marketing
|
| 2018-04 |
업사이클링 패션제품에 대한 지각된 소비가치, 환경친화적 신념, 태도, 온라인구전의도 및 구매의도에 관한 연구 |
한국의류산업학회지
|
| 2018-02 |
PLM 관점의 지속가능패션 신제품 개발에 대한 연구 |
한국의류산업학회지
|
| 2018-01 |
The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands |
INTERNATIONAL JOURNAL OF ADVERTISING
|
| 2017-07 |
Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers |
Journal of Global Fashion Marketing
|
| 2017-05 |
Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application |
JOURNAL OF BUSINESS RESEARCH
|
| 2017-05 |
Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q-R methodologies |
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
|
| 2017-04 |
Guest editorial |
INTERNATIONAL MARKETING REVIEW
|
| 2017-04 |
친환경 패션 광고의 친환경 주장 유형과 소비자 언어가 광고효과에 미치는 영향 |
한국의류산업학회지
|
| 2017-04 |
뷰티 모바일 앱에서의 제품 사용후기의 유형, 지각된 정보의 진정성, 브랜드 태도, 구매의도 및 온라인 구전의도에 대한 연구 |
한국의류산업학회지
|
| 2017-04 |
SPA 브랜드의 지속가능 활동이 윤리의식과 브랜드 충성도 및 구매의도에 미치는 영향- 한국과 러시아의 H&M 비교 중심으로 - |
한국의류산업학회지
|
| 2017-04 |
패션 브랜드의 기술·문화 융합과 지속가능 경영 활동에 따른 지속가능성 평가연구 |
한국의류산업학회지
|
| 2017-04 |
Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection |
INTERNATIONAL MARKETING REVIEW
|
| 2017-03 |
Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation |
Journal of Global Fashion Marketing
|
| 2017-03 |
A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers |
Journal of Global Scholars of Marketing Science(마케팅과학연구)
|
| 2016-12 |
동대문 기반 패션 브랜드의 멀티채널 속성이 고객자산에 미치는 영향 연구 |
한국의류산업학회지
|
| 2016-12 |
Luxury brand strategies and customer experiences: Contributions to theory and practice |
JOURNAL OF BUSINESS RESEARCH
|
| 2016-12 |
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters |
JOURNAL OF BUSINESS RESEARCH
|
| 2016-09 |
Relationship between service quality and customer equity in traditional markets |
JOURNAL OF BUSINESS RESEARCH
|
| 2016-09 |
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands |
JOURNAL OF BUSINESS RESEARCH
|
| 2016-08 |
현대적 문화 의류상품 속성에 따른 소비자 반응과 소비자 행동 |
복식
|
| 2016-08 |
동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향 ?동대문 쇼핑몰의 유형을 중심으로- |
한국의류산업학회지
|
| 2016-06 |
체험적 패션 매장에서 소비자 체험이 점포만족도와 점포 충성도에 미치는 영향 연구 -시각적 자극물을 통한 가상 체험을 중심으로- |
복식
|
| 2016-06 |
Influence of sustainable marketing activities on customer equity |
Journal of Global Scholars of Marketing Science(마케팅과학연구)
|
| 2016-03 |
디자인 혁신을 위한 디자인 속성 분석 : 디자이너와 소비자의 인식의 차이를 중심으로 |
한국디자인문화학회지
|
| 2016-03 |
Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types |
Journal of Global Fashion Marketing
|
| 2016-02 |
소비자의 경험적 가치가 브랜드 자산에 미치는 영향 연구- 럭셔리브랜드의 키치제품을 중심으로 - |
복식
|
| 2016-02 |
서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구 |
한국의류산업학회지
|
| 2016-02 |
Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists |
JOURNAL OF BUSINESS RESEARCH
|
| 2016-01 |
How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting |
INTERNATIONAL JOURNAL OF ADVERTISING
|
| 2016-01 |
Consumer attitudes and purchase intentions toward fashion counterfeits: Moderating the effects of types of counterfeit goods and consumer characteristics. |
Journal of Global Fashion Marketing
|
| 2016-01 |
Leaving Pleasantville: Macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life |
JOURNAL OF BUSINESS RESEARCH
|
| 2015-12 |
패션브랜드의 이미지 기반 SNS에서 해시태그의 이용동기가 고객소셜참여와 브랜드 자산에 미치는 영향 : SNS 참여도의 조절효과를 중심으로 |
한국의류산업학회지
|
| 2015-10 |
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia |
INTERNATIONAL JOURNAL OF ADVERTISING
|
| 2015-08 |
Tiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality |
INTERNATIONAL JOURNAL OF ADVERTISING
|
| 2015-06 |
SNS users' para-social relationships with celebrities: social media effects on purchase intentions |
Journal of Global Scholars of Marketing Science(마케팅과학연구)
|
| 2015-06 |
Social benefits of brand logos in presentation of self in cross and same gender influence contexts |
JOURNAL OF BUSINESS RESEARCH
|
| 2015-05 |
패션 콜라보레이션의 저작권법적 쟁점 - 그래피티 아트를 중심으로 - |
한국디자인포럼
|
| 2015-04 |
Understanding Luxury Disposition |
PSYCHOLOGY & MARKETING
|
| 2015-03 |
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand |
Journal of Global Scholars of Marketing Science(마케팅과학연구)
|
| 2015-03 |
Introduction to the Special Issue on Product Development and Performance in the Global Environment |
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
|
| 2015-03 |
The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach |
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
|
| 2015-01 |
Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method |
Journal of Global Scholars of Marketing Science(마케팅과학연구)
|
| 2014-12 |
패션 브랜드 이미지 기반 SNS가 플로우, 브랜드 태도에 미치는 영향 : 즐거움 감정의 매개변수를 중심으로 |
한국의류산업학회지
|
| 2014-10 |
Marketing mix and customer equity of SPA brands:Cross-cultural perspectives |
JOURNAL OF BUSINESS RESEARCH
|
| 2014-09 |
패션 상품 쇼핑백 유형에 대한 소비자반응, 광고태도, 구매의도에 미치는 영향 |
한국의류산업학회지
|
| 2014-09 |
A decision model development for crowdsourcing in the fashion industry |
Journal of Global Scholars of Marketing Science(마케팅과학연구)
|